In-Wash Laundry Scent Booster 16oz Redesign & Expansion
In-Wash Laundry Scent Booster 16oz Redesign & Expansion​
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This projects goal was to create a seamless label for the existing core scents so that they more clearly tell the brand story and are more aesthetically pleasing on the shelf with a back facing seam.
Then to take that new design format and use it for two new scents that are launching: Commando and White Jasmine. The illustrations for the product needed to stay in the Buff Style, be identifiable and sit with the existing products, but also expand upon what has already existed on the shelf for the guest.
Customizable In-Wash Laundry Scent Booster 16oz
Customizable In-Wash Laundry Scent Booster 16oz​
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This expansion of the In-Wash Laundry Scent Booster line is still under development as Buff continues to define what customization looks like in the Makery. However, these are the concepts that I contributed to the building of this project based off the project brief and feedback given across departments.
The packaging takes that new design format I created for the redesign of the line, and then expands into what customization could look like for guests. It needed to be in the Buff Style, identifiable, clear, attention grabbing, but also able to sit on the shelf where its sister products live.
Other Design Projects​
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Revamping the illustration library with accurate product illustrations
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Creating new assets for signage
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Animating gifs to use on socials & creating 45+ unique deliverables every month for socials
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Soap inspired enamel pins
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Designing magazines
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Illustrating desktop backgrounds
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Working as a product stylist on photoshoots
Dewitt Magazine Cover
Product Illustration
Store Sign
Core & Vintage Core T-Shirt Designs
Select Desktop Backgrounds
Art Director
Abby Ludeman
Copywriter
Emilee Petkus